Creativity Quote by Andrew Eldritch

“Apparently” is doing most of the work here: a single adverb that shrugs, judges, and preemptively rolls its eyes. Andrew Eldritch isn’t earnestly confessing a quirky comedic palate; he’s performing a familiar posture from the goth-industrial frontman playbook: amused detachment as self-defense, and as weapon. The line sounds like an after-the-fact report from a clash with journalists, fans, or anyone trying to turn him into a tidy mascot for a scene. It’s the kind of remark you make when people laugh at the wrong parts of your work, or when they don’t laugh at all and call it “dark” with a straight face.

The subtext is a power move: if you didn’t get the joke, the problem isn’t the joke. It’s you. Eldritch’s humor has always been a pressure-release valve inside a project that outsiders often experience as monochrome seriousness. By framing his own sensibility as “totally different,” he both distances himself from the audience’s expectations and protects the mystique. The implication is that the persona the public consumes is a misread - that the bleakness may be, at least in part, a prank played with absolute commitment.

Culturally, it captures a particular 80s-to-now dynamic: alternative artists getting flattened into “vibes” by media, then resisting with sarcasm rather than confessionals. Eldritch’s line keeps the mythology intact while quietly reminding you that myth-making is also a kind of comedy.