"Apple does great products, but at the end of the day, we think consumers want choice, consumers want openness"
About this Quote
The phrase “at the end of the day” does heavy lifting. It’s a softener that pretends this is neutral market wisdom rather than a strategic claim from someone whose fortunes rise with cross-platform interoperability. Glaser’s Microsoft/Digital Media lineage makes the subtext obvious: openness isn’t just a philosophy, it’s a business model. If consumers demand “choice,” then closed, vertically integrated systems start to look like paternalism; if consumers demand “openness,” then standards, licensing, and compatibility become moral goods, not just technical decisions.
The clever move is how “consumers” gets repeated like a shield. It frames the argument as democratic, almost populist: the many versus the curated few. But it also papers over the tradeoff Apple sells: fewer choices in exchange for coherence, security, and a predictable experience. Glaser is trying to relocate the conversation from “Is it beautiful?” to “Is it fair?” Because once you’re debating fairness, Apple’s control stops being a feature and starts being a suspect motive.
Quote Details
| Topic | Technology |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Glaser, Rob. (2026, February 16). Apple does great products, but at the end of the day, we think consumers want choice, consumers want openness. FixQuotes. https://fixquotes.com/quotes/apple-does-great-products-but-at-the-end-of-the-136573/
Chicago Style
Glaser, Rob. "Apple does great products, but at the end of the day, we think consumers want choice, consumers want openness." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/apple-does-great-products-but-at-the-end-of-the-136573/.
MLA Style (9th ed.)
"Apple does great products, but at the end of the day, we think consumers want choice, consumers want openness." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/apple-does-great-products-but-at-the-end-of-the-136573/. Accessed 28 Feb. 2026.





