"Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs"
About this Quote
The statesman’s subtext is pragmatic, even chastening. In politics, energy is finite; spending it on symbolic skirmishes is a luxury. His analogy quietly demotes many style battles from “civilization at stake” to “brand affiliation,” warning against confusing correctness with virtue. That skepticism also nudges at the gatekeeping function of grammar: the fiercest arguments are often less about clarity than about who gets to sound educated, authoritative, or “proper.”
Context matters here: a public figure from the twentieth century, watching institutions modernize and mass media standardize speech, would have seen linguistic anxiety rise alongside new platforms for enforcing norms. Lynch’s wit isn’t anti-language; it’s a reminder that persuasion depends less on winning purity contests than on communicating, governing, and moving on.
Quote Details
| Topic | Writing |
|---|---|
| Source | Later attribution: Gabay's Copywriters' Compendium (J. Jonathan Gabay, 2007) modern compilationISBN: 9780750683203 · ID: zeggqKDO9_gC
Evidence:
... Arguments over grammar and style are often as fierce as those over IBM versus Mac , and as fruitless as Coke versus Pepsi and boxers versus briefs . Jack Lynch 249 251 chapter 8 Idioms make the heart grow fonder. |
| Cite |
Citation Formats
APA Style (7th ed.)
Lynch, Jack. (2026, March 30). Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs. FixQuotes. https://fixquotes.com/quotes/arguments-over-grammar-and-style-are-often-as-80021/
Chicago Style
Lynch, Jack. "Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs." FixQuotes. March 30, 2026. https://fixquotes.com/quotes/arguments-over-grammar-and-style-are-often-as-80021/.
MLA Style (9th ed.)
"Arguments over grammar and style are often as fierce as those over IBM versus Mac, and as fruitless as Coke versus Pepsi and boxers versus briefs." FixQuotes, 30 Mar. 2026, https://fixquotes.com/quotes/arguments-over-grammar-and-style-are-often-as-80021/. Accessed 31 Mar. 2026.








