"As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids"
About this Quote
Then she pivots to the real target: the marketplace that treats children as captive consumers. “Undermined” is a loaded verb; it suggests sabotage, not mere influence. And “avalanche of advertisements” isn’t subtle either. It frames marketing not as background noise but as a force of nature - relentless, enveloping, hard to fight with sheer willpower. The question she poses (“what does it mean…”) is doing political work. It invites listeners into moral reflection while steering them toward a policy conversation without sounding like she’s issuing orders.
The context matters: this is First Lady rhetoric in the era of Let’s Move, childhood obesity debates, and corporate pushback. Obama isn’t simply complaining about commercials; she’s describing a structural mismatch. Parents can pack lunches and set rules, but they can’t compete with billion-dollar psychological targeting built into TV, packaging, apps, and school sponsorships. The subtext is clear: if we keep pretending this is only about “better parenting,” we let powerful industries off the hook - and we set families up to feel like failures in a rigged game.
Quote Details
| Topic | Parenting |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Obama, Michelle. (2026, January 15). As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids. FixQuotes. https://fixquotes.com/quotes/as-a-mom-i-know-it-is-my-responsibility-and-no-22439/
Chicago Style
Obama, Michelle. "As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/as-a-mom-i-know-it-is-my-responsibility-and-no-22439/.
MLA Style (9th ed.)
"As a mom, I know it is my responsibility, and no one else's, to raise my kids. But we have to ask ourselves, what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/as-a-mom-i-know-it-is-my-responsibility-and-no-22439/. Accessed 12 Feb. 2026.








