"As Daddy said, life is 95 percent anticipation"
About this Quote
“95 percent” is doing show-business work. It’s not a statistic; it’s a flourish, the kind of exaggerated precision that makes a philosophy feel crisp enough to repeat at a dinner party. The subtext is both glamorous and bleak: the real action is in the buildup, the fantasy, the projection. The premiere matters less than the weeks of buzz, the romance less than the longing, the career less than the auditioning-for-yourself. Anticipation is where we cast ourselves, where we control the lighting.
Swanson’s context sharpens the line. As a silent-era star who survived an industry that ate its icons, she knew the machinery of expectation: studios selling future pleasure, fans living on teasers, a public trained to desire what it hasn’t yet seen. Coming from an actress, “anticipation” also reads as a working method. Performance is calibrated toward what the audience is about to feel, not what they’re feeling now.
There’s a sly warning baked into the charm: if life is mostly anticipation, the present is always underfunded, always arriving a beat too late.
Quote Details
| Topic | Life |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Swanson, Gloria. (2026, January 16). As Daddy said, life is 95 percent anticipation. FixQuotes. https://fixquotes.com/quotes/as-daddy-said-life-is-95-percent-anticipation-120821/
Chicago Style
Swanson, Gloria. "As Daddy said, life is 95 percent anticipation." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/as-daddy-said-life-is-95-percent-anticipation-120821/.
MLA Style (9th ed.)
"As Daddy said, life is 95 percent anticipation." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/as-daddy-said-life-is-95-percent-anticipation-120821/. Accessed 4 Feb. 2026.













