"As I've always said, the way New Yorkers back us, we have to produce for them"
About this Quote
The phrase “the way New Yorkers back us” nods to something bigger than ticket sales. It invokes the city’s emotional bankroll: the tabloid attention, the radio heat, the generational rituals that make the Yankees feel less like a team and more like a public institution. Steinbrenner frames that support as moral leverage. Fans aren’t customers; they’re stakeholders, and that elevates expectations from “try hard” to “deliver.”
Then comes the key word: “produce.” Not “play well,” not “compete,” but “produce” - a businessman’s verb that turns wins into output. It’s a tidy translation of market logic into sports language, perfectly calibrated for New York’s ethos: impatience as a form of love, pressure as proof you matter. The subtext is also a warning to players and staff: applause is conditional, and resources come with accountability.
Contextually, it sits in the Steinbrenner era where spending, scrutiny, and success became intertwined - a period when the Yankees’ identity was built as much on payroll and managerial churn as on pinstripes and mythology. He’s flattering the city, yes, but he’s also justifying his relentless demand for results.
Quote Details
| Topic | Teamwork |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Steinbrenner, George. (2026, February 18). As I've always said, the way New Yorkers back us, we have to produce for them. FixQuotes. https://fixquotes.com/quotes/as-ive-always-said-the-way-new-yorkers-back-us-we-70685/
Chicago Style
Steinbrenner, George. "As I've always said, the way New Yorkers back us, we have to produce for them." FixQuotes. February 18, 2026. https://fixquotes.com/quotes/as-ive-always-said-the-way-new-yorkers-back-us-we-70685/.
MLA Style (9th ed.)
"As I've always said, the way New Yorkers back us, we have to produce for them." FixQuotes, 18 Feb. 2026, https://fixquotes.com/quotes/as-ive-always-said-the-way-new-yorkers-back-us-we-70685/. Accessed 18 Feb. 2026.



