"As long as people will accept crap, it will be financially profitable to dispense it"
About this Quote
Cavett’s line lands with the brisk, slightly weary clarity of someone who spent decades watching America’s taste get packaged, sold back to itself, and then defended as “what people want.” The vulgarity isn’t just spice; “crap” is deliberately indiscriminate, collapsing bad art, lazy journalism, cheap outrage, and cynical programming into one blunt commodity. He’s puncturing the comforting idea that cultural decline is an accident. It’s a market decision, enabled by a customer base trained to confuse convenience with quality.
The intent is less to scold audiences than to expose the loop: producers lower the bar because it’s cheaper and scalable; audiences acclimate because it’s everywhere; the numbers come back looking like permission. Cavett’s real target is the alibi that profit equals merit. “Financially profitable to dispense it” is corporate language invading a moral argument, the way entertainment industries (and now platforms) launder creative choices through spreadsheets.
Context matters: Cavett was a talk-show host who valued conversation, curiosity, and unpredictability - an old-school broadcaster operating as TV tightened into ratings logic. Read today, it feels almost predictive of the algorithmic era, where “accepting” doesn’t even require liking. A click, a linger, a hate-watch all count as consent. Cavett’s subtext: culture isn’t only made by tastemakers; it’s co-signed by audiences, one lowered expectation at a time.
The intent is less to scold audiences than to expose the loop: producers lower the bar because it’s cheaper and scalable; audiences acclimate because it’s everywhere; the numbers come back looking like permission. Cavett’s real target is the alibi that profit equals merit. “Financially profitable to dispense it” is corporate language invading a moral argument, the way entertainment industries (and now platforms) launder creative choices through spreadsheets.
Context matters: Cavett was a talk-show host who valued conversation, curiosity, and unpredictability - an old-school broadcaster operating as TV tightened into ratings logic. Read today, it feels almost predictive of the algorithmic era, where “accepting” doesn’t even require liking. A click, a linger, a hate-watch all count as consent. Cavett’s subtext: culture isn’t only made by tastemakers; it’s co-signed by audiences, one lowered expectation at a time.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
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