Skip to main content

Politics & Power Quote by Alexis de Tocqueville

"As one digs deeper into the national character of the Americans, one sees that they have sought the value of everything in this world only in the answer to this single question: How much money will it bring in?"

About this Quote

Tocqueville’s line lands like a polite French glove snapped across the face of a young republic: not a denunciation of Americans as greedy cartoon villains, but a diagnosis of a culture trained to translate life into revenue. The barb is in the word “only.” He’s not saying Americans never care about honor, faith, or beauty; he’s saying the default setting of the society he observed keeps dragging every value back to the same ledger entry.

The intent is double-edged. Tocqueville admired American democracy’s energy and equality, yet he worried about what happens when equality and mobility make economic success the most legible form of achievement. In a country without old titles to inherit and with constant movement westward and upward, money becomes the fastest shared language for ranking, security, even self-respect. The subtext is less “capitalism is bad” than “a democracy can become spiritually monotonous.” If everything is priced, then everything is also contestable, replaceable, scalable. That’s efficient. It’s also flattening.

Context matters: Democracy in America is a report from the 1830s, when market revolution, expanding suffrage for white men, and a booming press were knitting together a new mass society. Tocqueville watched civic life drift toward commerce not because Americans lacked ideals, but because their ideals were increasingly pursued through the market. The rhetorical power here is its apparent calm. He doesn’t shout; he reduces a national temperament to a single question, making the reader feel the claustrophobia of a life where meaning is constantly audited.

Quote Details

TopicMoney
SourceAlexis de Tocqueville, Democracy in America (1835/1840). Sentence appears in English translations of the work (public-domain editions contain this passage).
Cite

Citation Formats

APA Style (7th ed.)
Tocqueville, Alexis de. (2026, February 20). As one digs deeper into the national character of the Americans, one sees that they have sought the value of everything in this world only in the answer to this single question: How much money will it bring in? FixQuotes. https://fixquotes.com/quotes/as-one-digs-deeper-into-the-national-character-of-16706/

Chicago Style
Tocqueville, Alexis de. "As one digs deeper into the national character of the Americans, one sees that they have sought the value of everything in this world only in the answer to this single question: How much money will it bring in?" FixQuotes. February 20, 2026. https://fixquotes.com/quotes/as-one-digs-deeper-into-the-national-character-of-16706/.

MLA Style (9th ed.)
"As one digs deeper into the national character of the Americans, one sees that they have sought the value of everything in this world only in the answer to this single question: How much money will it bring in?" FixQuotes, 20 Feb. 2026, https://fixquotes.com/quotes/as-one-digs-deeper-into-the-national-character-of-16706/. Accessed 21 Feb. 2026.

More Quotes by Alexis Add to List
Americans Measure Value by Economic Gain - Alexis de Tocqueville Quote
Click to enlarge Portrait | Landscape

About the Author

Alexis de Tocqueville

Alexis de Tocqueville (July 29, 1805 - April 16, 1859) was a Historian from France.

37 more quotes available

View Profile

Similar Quotes

Jill Robinson, Writer