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Daily Inspiration Quote by Jock Sturges

"As soon as you forbid something, you make it extraordinarily appealing. You also bring shame in as a phenomenon"

About this Quote

The line lands with the cool pragmatism of someone who’s watched morality turn into marketing. Sturges isn’t romanticizing rebellion; he’s describing a predictable social mechanism: prohibition doesn’t delete desire, it concentrates it. Ban a thing and you don’t just restrict access, you spike its cultural voltage. The forbidden becomes a shortcut to intensity, a story people can tell themselves about risk, transgression, and private authenticity.

Then he pivots to the quieter weapon: shame. “Bring shame in as a phenomenon” reads like a photographer’s observation about lighting - introduce a harsh spotlight and the subject changes shape. Shame doesn’t merely police behavior; it rearranges the inner life around secrecy. Once a desire or body is tagged as unacceptable, people learn to split themselves: public compliance, private fixation. The taboo doesn’t disappear; it goes underground, where it can grow stranger, more obsessive, more loaded.

The context matters because Sturges’ own work, centered on adolescent nudity in naturist settings, has lived for decades at the fault line between art, sexuality, and child protection. His defenders argue he documents a culture of nonsexual nudity; his critics see eroticization no matter the intent. In that pressure cooker, the quote reads like both diagnosis and self-defense: a claim that panic and censorship can be the very forces that sexualize what was presented as ordinary. Subtext: the culture that insists it is protecting innocence may be manufacturing the very prurience it fears, then laundering it through outrage.

Quote Details

TopicEthics & Morality
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Sturges, Jock. (2026, January 14). As soon as you forbid something, you make it extraordinarily appealing. You also bring shame in as a phenomenon. FixQuotes. https://fixquotes.com/quotes/as-soon-as-you-forbid-something-you-make-it-4102/

Chicago Style
Sturges, Jock. "As soon as you forbid something, you make it extraordinarily appealing. You also bring shame in as a phenomenon." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/as-soon-as-you-forbid-something-you-make-it-4102/.

MLA Style (9th ed.)
"As soon as you forbid something, you make it extraordinarily appealing. You also bring shame in as a phenomenon." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/as-soon-as-you-forbid-something-you-make-it-4102/. Accessed 8 Feb. 2026.

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About the Author

Jock Sturges

Jock Sturges (born 1947) is a Photographer from USA.

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