"As technology advances, it reverses the characteristics of every situation again and again. The age of automation is going to be the age of 'do it yourself.'"
- Marshall McLuhan
About this Quote
The quote indicates that as innovation continues to improve, it alters the nature of every scenario repeatedly. McLuhan recommends that the approaching age of automation will require people to take on jobs themselves, rather than counting on others, due to the fact that innovation will have decreased the need for manual work in lots of locations. McLuhan might be suggesting that people require to adapt to these modifications and take on more duty for their own actions and choices.
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