"As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes"

Marshall McLuhan suggests that as technology continues to bring the world together, the arts are ending up being more crucial in helping us comprehend our own collective objectives. McLuhan argues that while technology connects us, it is eventually the arts that supply us with the point of view and understanding necessary to define our common goals as a society.