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Motivation Quote by Roger Staubach

"At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return"

About this Quote

Staubach pulls off a neat bit of cultural judo here: he takes the most obvious “star” in a transaction - the salesperson - and immediately undercuts that hero narrative with the unglamorous truth that loyalty is built in the back shop. Coming from an athlete, the metaphor lands because it mirrors sports’ own mythology: the quarterback gets the headlines and the endorsements, but the team survives on protection schemes, conditioning staff, film study, and the anonymous grind that keeps the “product” from falling apart on Sunday.

The specific intent is managerial and motivational. He’s arguing for a broader definition of value inside an organization, one that isn’t measured only by who closes the deal or who touches the money. Commission stands in for public credit: immediate, trackable, addictive. Service stands in for everything customers experience after the hype dissipates: reliability, care, accountability. In that framing, the salesperson isn’t villainized; they’re just incomplete. The real risk is structural amnesia - rewarding the front end so heavily that the system quietly neglects what makes people come back.

Subtextually, Staubach is also giving leaders permission to praise (and invest in) the non-celebrity roles without pretending star power doesn’t matter. It’s a message shaped by American business culture’s obsession with closers and charisma, tempered by an athlete’s instinct for the long season: you can win a moment with a pitch, but you only win a customer - or a championship - with follow-through.

Quote Details

TopicCustomer Service
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Staubach, Roger. (2026, January 16). At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return. FixQuotes. https://fixquotes.com/quotes/at-a-car-dealership-the-person-who-sells-the-car-94937/

Chicago Style
Staubach, Roger. "At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/at-a-car-dealership-the-person-who-sells-the-car-94937/.

MLA Style (9th ed.)
"At a car dealership, the person who sells the car is the hero, and also gets the commission. But if the mechanics don't service that car well, the customer won't return." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/at-a-car-dealership-the-person-who-sells-the-car-94937/. Accessed 5 Feb. 2026.

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About the Author

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Roger Staubach (born February 5, 1942) is a Athlete from USA.

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