Success Quote by Franz Beckenbauer

Beckenbauer’s line reads like the polished smile of football diplomacy: optimistic, collective, hard to argue with. That’s the point. As an athlete-turned-institution, he’s not selling a tactical idea so much as selling stability - the notion that football’s biggest spectacles are self-justifying engines of good will.

The intent is managerial: to frame “such a success” (a tournament, a bid, a hosting plan, a federation decision) as an automatic public good. He avoids specifics because specifics invite dissent. “At any rate” is doing quiet work here, cushioning whatever controversy or uncertainty sits offstage. It signals: we’ve heard the objections, but let’s move past them. The phrase “positive effects for everyone” is strategically vague - expansive enough to include fans, sponsors, politicians, and organizers without naming who benefits most.

Then comes the real tell: “particularly as our anticipation... would only increase further.” The subtext is that anticipation is itself a currency. Hype becomes proof of legitimacy, and rising excitement is offered as an ethical argument. It’s a classic sports-world move: replace debates about cost, governance, or fairness with the emotional promise of a coming moment that will unite people.

In context, it reflects how modern mega-events are defended: not by granular accountability, but by a forward-looking story about communal uplift. Beckenbauer’s authority as a legend makes the reassurance feel personal, almost locker-room simple - trust the process, enjoy the build-up - even as it neatly sidesteps who might pay the bill.