"At the moment, I have it planned as a six or seven year experiment, but the books will only ever appear in bursts like this every couple of years and only with the best quality artists"
About this Quote
Millar frames comics-making the way Silicon Valley frames a startup: not a calling, an experiment with a runway. “Six or seven year” is a cold, almost managerial unit of time, the language of a creator who’s thinking in cycles, deliverables, and exit strategies. That’s the tell. He’s not promising a grand saga; he’s promising controlled volatility.
The “bursts” line does double duty. On the surface, it’s an honest expectation-setter for readers trained by monthly issues and reliable arcs. Underneath, it’s brand engineering: scarcity as a feature, not a flaw. A burst implies an event, a drop, a moment when attention concentrates. In a culture of endless content, Millar is describing a way to manufacture urgency and keep a property feeling “special” rather than simply ongoing.
“Only with the best quality artists” is the quiet power move. It signals curation, yes, but also leverage. Millar built a reputation on high-concept premises that travel well across media; attaching top-tier art becomes both a quality pledge and a recruitment pitch. It’s also a subtle admission of how comics function as a visual marketplace: writers can generate ideas, but artists determine prestige, readability, and ultimately whether a book feels like an “event” or another item in the pile.
Context matters: this is the post-Image, creator-owned era, when the real competition isn’t other comics so much as Netflix queues, game releases, and attention itself. Millar’s intent is to protect the signal by limiting the noise.
The “bursts” line does double duty. On the surface, it’s an honest expectation-setter for readers trained by monthly issues and reliable arcs. Underneath, it’s brand engineering: scarcity as a feature, not a flaw. A burst implies an event, a drop, a moment when attention concentrates. In a culture of endless content, Millar is describing a way to manufacture urgency and keep a property feeling “special” rather than simply ongoing.
“Only with the best quality artists” is the quiet power move. It signals curation, yes, but also leverage. Millar built a reputation on high-concept premises that travel well across media; attaching top-tier art becomes both a quality pledge and a recruitment pitch. It’s also a subtle admission of how comics function as a visual marketplace: writers can generate ideas, but artists determine prestige, readability, and ultimately whether a book feels like an “event” or another item in the pile.
Context matters: this is the post-Image, creator-owned era, when the real competition isn’t other comics so much as Netflix queues, game releases, and attention itself. Millar’s intent is to protect the signal by limiting the noise.
Quote Details
| Topic | Writing |
|---|---|
| Source | Help us find the source |
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