"Attention is the way social primates measure status. It is highly rewarding because it causes the release of brain chemicals such as dopamine and endorphins"

This quote by Keith Henson suggests that attention is a method for social primates to measure their condition. Attention is gratifying due to the fact that it creates the release of mind chemicals such as dopamine as well as endorphins. Dopamine is a neurotransmitter that is associated with enjoyment and incentive, while endorphins are hormones that are launched in feedback to pain and also anxiety. This recommends that attention is a type of incentive for social primates, as it causes the launch of these chemicals, which can make them really feel great. This might discuss why primates seek out interest from others, as it can make them feel good and enhance their status. Interest is as a result an important part of social primates' lives, as it can aid them determine their standing and provide them with a sense of reward.