"Awards sell tickets, and they're a clever publicity stunt"
About this Quote
The intent is to puncture the sacred aura around trophies. “Sell tickets” makes the transaction explicit: an award is a marketing asset that converts cultural attention into box office, subscriptions, and touring demand. “Clever publicity stunt” sharpens the point. A stunt isn’t fake exactly; it’s engineered. The subtext is that awards function like narrative devices - they create a season, a horse race, a set of heroes and snubs that keep audiences watching, arguing, and buying. In other words, awards are content.
Randall also hints at complicity. The industry pretends awards are pure adjudication because purity sells, too. Viewers want to believe the winners were chosen by merit, not momentum; artists want the validation; studios want the quote for the poster. The genius of the system is that everyone gets to feel elevated while someone’s ledger improves.
Read now, the line feels even more current: “For Your Consideration” campaigns, social media outrage cycles, and streaming platforms chasing “award-worthy” prestige all turn recognition into currency. Randall’s joke has teeth because it refuses the comforting myth that acclaim is separate from commerce; it’s one of commerce’s most polished tools.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Randall, Tony. (2026, January 16). Awards sell tickets, and they're a clever publicity stunt. FixQuotes. https://fixquotes.com/quotes/awards-sell-tickets-and-theyre-a-clever-publicity-117607/
Chicago Style
Randall, Tony. "Awards sell tickets, and they're a clever publicity stunt." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/awards-sell-tickets-and-theyre-a-clever-publicity-117607/.
MLA Style (9th ed.)
"Awards sell tickets, and they're a clever publicity stunt." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/awards-sell-tickets-and-theyre-a-clever-publicity-117607/. Accessed 15 Feb. 2026.





