"Back then, I could be as obnoxious as I liked and people would still come back for more, they had to, I was Benjamin Cohen, the Dot Com sensation"
About this Quote
There is a particular kind of swagger that only makes sense in the early internet economy: fame as a temporary monopoly. Cohen’s line isn’t just nostalgia for bad behavior; it’s a forensic snapshot of a moment when attention was scarce, platforms were new, and a single loud personality could feel unavoidable. “They had to” is doing the heavy lifting. It frames his obnoxiousness as something the audience tolerated not because it was charming, but because the ecosystem offered fewer exits: fewer creators, fewer feeds, fewer alternatives with comparable reach.
The self-mythologizing label “Dot Com sensation” carries a faintly comic, tabloid sheen, like a badge printed by the era’s hype machine. By naming himself in the third person - “I was Benjamin Cohen” - he performs the brand as an artifact, a past version of the self optimized for clicks and cultural heat. That distancing matters. It signals awareness that the persona was partly a product, partly a hustle, and partly the moral slack granted to anyone who could manufacture novelty at scale.
The confession “as obnoxious as I liked” reads less like pride than like an admission of incentives: early online notoriety rewarded provocation and punished restraint. In a journalist’s mouth, it doubles as a critique of how media ecosystems cultivate vice as a feature. The subtext is that the audience wasn’t just consuming him; they were trapped in the same loop, returning because the circuit was wired that way.
The self-mythologizing label “Dot Com sensation” carries a faintly comic, tabloid sheen, like a badge printed by the era’s hype machine. By naming himself in the third person - “I was Benjamin Cohen” - he performs the brand as an artifact, a past version of the self optimized for clicks and cultural heat. That distancing matters. It signals awareness that the persona was partly a product, partly a hustle, and partly the moral slack granted to anyone who could manufacture novelty at scale.
The confession “as obnoxious as I liked” reads less like pride than like an admission of incentives: early online notoriety rewarded provocation and punished restraint. In a journalist’s mouth, it doubles as a critique of how media ecosystems cultivate vice as a feature. The subtext is that the audience wasn’t just consuming him; they were trapped in the same loop, returning because the circuit was wired that way.
Quote Details
| Topic | Internet |
|---|---|
| Source | Help us find the source |
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