"Based on assessment of all available information and following several expert consultations, I have decided to raise the current level of influenza pandemic alert from phase 4 to phase 5"
About this Quote
Bureaucracy rarely sounds like drama, yet this sentence is essentially a siren rendered in diplomatic prose. Chan’s power move is the calm stacking of process: “assessment,” “all available information,” “expert consultations.” Those phrases aren’t just throat-clearing. They’re armor. In a crisis, panic spreads faster than pathogens, and so does blame. By foregrounding procedure, she pre-emptively answers the inevitable accusation that the decision is political, hasty, or performative. The subtext is: we didn’t guess; we weighed; we consulted; we are justified.
Then comes the quietly explosive verb: “raise.” Not “announce,” not “warn,” not “fear.” “Raise” suggests a calibrated instrument, like adjusting the volume on an alarm system. That’s how public health authority maintains credibility: by implying continuity and thresholds rather than emotion. Yet the specificity of “from phase 4 to phase 5” is doing double duty. To lay readers, it may sound abstract; to governments, hospitals, airlines, and supply chains, it’s a switch that triggers contingency plans, reallocates resources, and legitimizes extraordinary measures.
Context matters: pandemic phases are as much about coordinated behavior as about virology. Chan is speaking to multiple audiences at once - member states that need permission to act, markets that crave reassurance, and publics who need to be warned without being stampeded. The sentence’s restraint is the point. It translates a dangerous reality into a form institutions can absorb, and it signals that the crisis has crossed from possibility into near-certainty without ever using the word “panic.”
Then comes the quietly explosive verb: “raise.” Not “announce,” not “warn,” not “fear.” “Raise” suggests a calibrated instrument, like adjusting the volume on an alarm system. That’s how public health authority maintains credibility: by implying continuity and thresholds rather than emotion. Yet the specificity of “from phase 4 to phase 5” is doing double duty. To lay readers, it may sound abstract; to governments, hospitals, airlines, and supply chains, it’s a switch that triggers contingency plans, reallocates resources, and legitimizes extraordinary measures.
Context matters: pandemic phases are as much about coordinated behavior as about virology. Chan is speaking to multiple audiences at once - member states that need permission to act, markets that crave reassurance, and publics who need to be warned without being stampeded. The sentence’s restraint is the point. It translates a dangerous reality into a form institutions can absorb, and it signals that the crisis has crossed from possibility into near-certainty without ever using the word “panic.”
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | WHO statement: "WHO raises influenza pandemic alert to Phase 5" — Margaret Chan, Director-General; 29 April 2009 (WHO press release/statement). |
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