"Be it $15 million here and $11 million there, it takes hundreds of millions to be successful in this business"
About this Quote
Neeleman, as an airline entrepreneur, is speaking from a business where the romance of disruption crashes into the physics of infrastructure. Airlines don’t let you prototype your way to relevance. Planes, gates, crews, maintenance, fuel hedges, reservation systems, regulatory compliance, marketing, spare parts, and the inevitable shock absorbers for delays and downturns all demand cash before they deliver loyalty. His specific intent is to puncture the popular fantasy that a clever brand and a lean startup mindset can outmaneuver the industry’s brutal fixed costs.
The subtext is both warning and flex. Warning, because undercapitalization kills carriers quickly and publicly; the market is littered with startups that misread runway length. Flex, because saying "hundreds of millions" with nonchalance positions him as someone who has raised, deployed, and survived at that altitude. It’s also a subtle critique of how "success" gets defined here: not merely profitability, but the ability to endure shocks long enough to be taken seriously. In Neeleman’s world, viability is capitalized patience.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Neeleman, David. (2026, January 17). Be it $15 million here and $11 million there, it takes hundreds of millions to be successful in this business. FixQuotes. https://fixquotes.com/quotes/be-it-15-million-here-and-11-million-there-it-47863/
Chicago Style
Neeleman, David. "Be it $15 million here and $11 million there, it takes hundreds of millions to be successful in this business." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/be-it-15-million-here-and-11-million-there-it-47863/.
MLA Style (9th ed.)
"Be it $15 million here and $11 million there, it takes hundreds of millions to be successful in this business." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/be-it-15-million-here-and-11-million-there-it-47863/. Accessed 12 Feb. 2026.





