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Happiness Quote by Alfred E. Smith

"Be simple in words, manners, and gestures. Amuse as well as instruct. If you can make a man laugh, you can make him think and make him like and believe you"

About this Quote

Smith is selling a politics of disarming clarity: strip away the performative grandeur, talk like a neighbor, and let humor do the heavy lifting. Coming from Alfred E. Smith - the Lower East Side kid who became New York governor and the first Catholic major-party presidential nominee - this isn’t self-help pablum. It’s a field manual for mass democracy in an era when elites still treated “dignity” as a dialect only they could speak.

“Be simple in words, manners, and gestures” reads like an aesthetic preference, but it’s really a class signal. Simplicity here means refusing the ornamental language that flatters insiders and freezes out everyone else. Smith’s brand of urban machine politics depended on intimacy: the handshake, the wisecrack, the sense that government could be approached without translating yourself into someone “respectable.”

The second line is the tell: “Amuse as well as instruct.” Smith understands attention as a scarce resource long before the age of feeds and clips. Humor isn’t decoration; it’s a delivery system. Laughter lowers defenses, collapses hierarchy for a moment, and creates a shared room where persuasion can happen. “If you can make a man laugh, you can make him think and make him like and believe you” maps the sequence: affect first, cognition second, trust last. He’s describing how rhetoric becomes social bonding, and how social bonding becomes political consent.

There’s a hard edge under the geniality: belief is manufactured through likeability. Smith isn’t pretending politics is pure reason. He’s admitting the mechanism - and urging politicians to use it with the plainspoken confidence of someone who knows the crowd is smarter than the script.

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Be Simple: Alfred E Smith on Speech and Humor
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About the Author

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Alfred E. Smith (December 30, 1873 - October 4, 1944) was a Politician from USA.

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