"Be simple in words, manners, and gestures. Amuse as well as instruct. If you can make a man laugh, you can make him think and make him like and believe you"
About this Quote
Smith is selling a politics of disarming clarity: strip away the performative grandeur, talk like a neighbor, and let humor do the heavy lifting. Coming from Alfred E. Smith - the Lower East Side kid who became New York governor and the first Catholic major-party presidential nominee - this isn’t self-help pablum. It’s a field manual for mass democracy in an era when elites still treated “dignity” as a dialect only they could speak.
“Be simple in words, manners, and gestures” reads like an aesthetic preference, but it’s really a class signal. Simplicity here means refusing the ornamental language that flatters insiders and freezes out everyone else. Smith’s brand of urban machine politics depended on intimacy: the handshake, the wisecrack, the sense that government could be approached without translating yourself into someone “respectable.”
The second line is the tell: “Amuse as well as instruct.” Smith understands attention as a scarce resource long before the age of feeds and clips. Humor isn’t decoration; it’s a delivery system. Laughter lowers defenses, collapses hierarchy for a moment, and creates a shared room where persuasion can happen. “If you can make a man laugh, you can make him think and make him like and believe you” maps the sequence: affect first, cognition second, trust last. He’s describing how rhetoric becomes social bonding, and how social bonding becomes political consent.
There’s a hard edge under the geniality: belief is manufactured through likeability. Smith isn’t pretending politics is pure reason. He’s admitting the mechanism - and urging politicians to use it with the plainspoken confidence of someone who knows the crowd is smarter than the script.
“Be simple in words, manners, and gestures” reads like an aesthetic preference, but it’s really a class signal. Simplicity here means refusing the ornamental language that flatters insiders and freezes out everyone else. Smith’s brand of urban machine politics depended on intimacy: the handshake, the wisecrack, the sense that government could be approached without translating yourself into someone “respectable.”
The second line is the tell: “Amuse as well as instruct.” Smith understands attention as a scarce resource long before the age of feeds and clips. Humor isn’t decoration; it’s a delivery system. Laughter lowers defenses, collapses hierarchy for a moment, and creates a shared room where persuasion can happen. “If you can make a man laugh, you can make him think and make him like and believe you” maps the sequence: affect first, cognition second, trust last. He’s describing how rhetoric becomes social bonding, and how social bonding becomes political consent.
There’s a hard edge under the geniality: belief is manufactured through likeability. Smith isn’t pretending politics is pure reason. He’s admitting the mechanism - and urging politicians to use it with the plainspoken confidence of someone who knows the crowd is smarter than the script.
Quote Details
| Topic | Teaching |
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