"Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there"
About this Quote
The intent is motivational, but the subtext is sharper: winners get to narrate their wins as inevitabilities. Cuban’s framing flatters the listener - if you fail, it’s implied you weren’t prepared enough, didn’t want it enough, didn’t “figure it out.” That’s the cultural trick of entrepreneurial rhetoric: it universalizes a worldview built on exceptional access, timing, and survivorship bias. Preparation matters, sure, but plenty of prepared people still get wiped out by bad markets, bad health, bad luck, or a gate that doesn’t open for them.
Still, the line works because it offers psychological leverage. “It’s not a risk” is less a literal claim than a tool for action: a way to quiet the paralysis that comes from imagining worst-case outcomes. The repetition of “get there” turns ambition into a destination, not a daydream. And “There is always a way” is a promise of agency in a culture that rewards the appearance of agency - especially in business, where optimism isn’t just attitude, it’s often the pitch.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cuban, Mark. (2026, January 16). Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there. FixQuotes. https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/
Chicago Style
Cuban, Mark. "Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/.
MLA Style (9th ed.)
"Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/. Accessed 12 Feb. 2026.











