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Success Quote by Mark Cuban

"Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there"

About this Quote

Mark Cuban is selling a familiar American fantasy - not the lottery-ticket kind, but the spreadsheet kind. By redefining risk as a symptom of ignorance, he turns uncertainty into a managerial problem: do the work, learn the terrain, and danger dissolves into logistics. It plays like hustle culture with an MBA gloss, perfectly tuned to the founder era where confidence is currency and competence is marketed as destiny.

The intent is motivational, but the subtext is sharper: winners get to narrate their wins as inevitabilities. Cuban’s framing flatters the listener - if you fail, it’s implied you weren’t prepared enough, didn’t want it enough, didn’t “figure it out.” That’s the cultural trick of entrepreneurial rhetoric: it universalizes a worldview built on exceptional access, timing, and survivorship bias. Preparation matters, sure, but plenty of prepared people still get wiped out by bad markets, bad health, bad luck, or a gate that doesn’t open for them.

Still, the line works because it offers psychological leverage. “It’s not a risk” is less a literal claim than a tool for action: a way to quiet the paralysis that comes from imagining worst-case outcomes. The repetition of “get there” turns ambition into a destination, not a daydream. And “There is always a way” is a promise of agency in a culture that rewards the appearance of agency - especially in business, where optimism isn’t just attitude, it’s often the pitch.

Quote Details

TopicMotivational
SourceHelp us find the source
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Citation Formats

APA Style (7th ed.)
Cuban, Mark. (2026, January 16). Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there. FixQuotes. https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/

Chicago Style
Cuban, Mark. "Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/.

MLA Style (9th ed.)
"Because if you're prepared and you know what it takes, it's not a risk. You just have to figure out how to get there. There is always a way to get there." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/because-if-youre-prepared-and-you-know-what-it-96816/. Accessed 12 Feb. 2026.

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Mark Cuban on de-risking through preparation
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About the Author

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Mark Cuban (born July 31, 1958) is a Businessman from USA.

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