"Because when the film was first mooted, the Beatles didn't like the idea at all. In fact they wouldn't have any part in it. And when Brian had committed them, it was part of a deal he did with United Artists, I think"
About this Quote
The subtext is Brian Epstein’s quiet power play. “Committed them” is the loaded verb: it suggests a decision made on their behalf, with the band’s consent at best secondary. Martin’s phrasing also spreads responsibility across the system: “part of a deal,” “United Artists,” “I think.” That last hedge reads less like confusion than professional tact, the producer’s way of naming commerce without sounding accusatory. He’s pointing to a reality insiders understand: art often gets jump-started by contracts, not inspiration.
Context sharpens the edge. Early-60s pop acts were routinely packaged across media, and films were promotional engines with prestige upside. The Beatles’ initial resistance hints at how risky the move felt before A Hard Day’s Night became a template for pop cinema. Martin’s anecdote explains the alchemy: even cultural revolutions can begin as reluctant brand extensions, then turn, through talent and timing, into something that looks inevitable in hindsight.
Quote Details
| Topic | Movie |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Martin, George. (2026, January 14). Because when the film was first mooted, the Beatles didn't like the idea at all. In fact they wouldn't have any part in it. And when Brian had committed them, it was part of a deal he did with United Artists, I think. FixQuotes. https://fixquotes.com/quotes/because-when-the-film-was-first-mooted-the-169403/
Chicago Style
Martin, George. "Because when the film was first mooted, the Beatles didn't like the idea at all. In fact they wouldn't have any part in it. And when Brian had committed them, it was part of a deal he did with United Artists, I think." FixQuotes. January 14, 2026. https://fixquotes.com/quotes/because-when-the-film-was-first-mooted-the-169403/.
MLA Style (9th ed.)
"Because when the film was first mooted, the Beatles didn't like the idea at all. In fact they wouldn't have any part in it. And when Brian had committed them, it was part of a deal he did with United Artists, I think." FixQuotes, 14 Jan. 2026, https://fixquotes.com/quotes/because-when-the-film-was-first-mooted-the-169403/. Accessed 3 Feb. 2026.



