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Success Quote by Jeff Bezos

"Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities"

About this Quote

Bezos reaches for the Gold Rush because it’s the easiest American shorthand for scarcity: a finite pile of treasure, a frantic scramble, a few winners, a lot of disappointment. Then he flips it. Resilience, in his framing, isn’t stoic endurance through a bad season; it’s the confidence that the “mine” never runs out if you keep inventing new ways to dig. The move is classic Bezos: take a romantic historical myth, strip it of sentiment, and repurpose it as an operating system for capitalism.

The intent is motivational, but also managerial. “You’d be pretty depressed right now” is conversational, almost folksy, yet it smuggles in a demand: don’t think like an extractor, think like a builder. If you’re an employee, investor, or would-be founder, the subtext is that stagnation is a failure of imagination, not circumstance. That’s bracing and, conveniently, absolving. When innovation is cast as an infinite frontier, hard constraints - labor, regulation, ecology, market saturation - become mere temporary obstacles, not structural limits.

His neat little equation (“two new questions and two new opportunities”) turns uncertainty into a positive-sum ledger. Questions aren’t risks; they’re assets. It’s a worldview tailored to tech’s expansion era, when scale and iteration were treated as moral goods and “disruption” sounded like progress rather than collateral damage. The rhetoric works because it replaces fear with momentum: the future won’t run out of nuggets, so keep digging, keep shipping, keep moving.

Quote Details

TopicResilience
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Citation Formats

APA Style (7th ed.)
Bezos, Jeff. (2026, January 16). Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities. FixQuotes. https://fixquotes.com/quotes/because-you-know-resilience-if-you-think-of-it-106767/

Chicago Style
Bezos, Jeff. "Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/because-you-know-resilience-if-you-think-of-it-106767/.

MLA Style (9th ed.)
"Because, you know, resilience - if you think of it in terms of the Gold Rush, then you'd be pretty depressed right now because the last nugget of gold would be gone. But the good thing is, with innovation, there isn't a last nugget. Every new thing creates two new questions and two new opportunities." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/because-you-know-resilience-if-you-think-of-it-106767/. Accessed 13 Feb. 2026.

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Jeff Bezos (born January 12, 1964) is a Businessman from USA.

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