"Before, being a model was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label"
About this Quote
The key move is in the word “reader.” She doesn’t say “customer” or “audience.” “Reader” suggests taste, discernment, a person who engages culture rather than consumes it. That elevates a purchase into a vote. When she points out that someone might buy Armani because they saw it “on me,” she’s naming an uncomfortable truth of late-20th-century fashion media: the model is both billboard and credibility engine. She’s the human interface between brand mythology and real money.
The subtext is also a bid for authorship. Modeling, even at its most glamorous, is often framed as being chosen. Launching a label is choosing for yourself. Jovovich signals she’s tired of being the surface onto which other people project meaning; she wants to manufacture meaning, and margins, on her own terms. In context, it’s a snapshot of the era when models began repositioning themselves as entrepreneurs before “influencer” became a job title: less muse, more mogul-in-training.
Quote Details
| Topic | Entrepreneur |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jovovich, Milla. (2026, February 16). Before, being a model was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label. FixQuotes. https://fixquotes.com/quotes/before-being-a-model-it-was-just-a-job-and-i-was-156871/
Chicago Style
Jovovich, Milla. "Before, being a model was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label." FixQuotes. February 16, 2026. https://fixquotes.com/quotes/before-being-a-model-it-was-just-a-job-and-i-was-156871/.
MLA Style (9th ed.)
"Before, being a model was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label." FixQuotes, 16 Feb. 2026, https://fixquotes.com/quotes/before-being-a-model-it-was-just-a-job-and-i-was-156871/. Accessed 16 Feb. 2026.





