"Before, being a model, it was just a job, and I was making fun of it. But today, I take my career more seriously. The fact that a reader may buy an Armani item because she'd seen it on me in a magazine is very important to me. So much so that I intend to launch my own label"

In this statement, Milla Jovovich assesses her developing understanding of her modeling career. Initially, Jovovich describes modeling as "simply a job", suggesting a somewhat detached or lighthearted method to the occupation. Her usage of the phrase "making fun of it" indicates that she might not have actually at first taken the market, or her role within it, with the seriousness or respect that it possibly warrants. This could have been due to a range of factors such as youth, inexperience, or a lack of understanding of the influence and reach that models have in the style world.

Nevertheless, Jovovich shows a substantial shift in her mindset towards modeling. She now concerns her career with more gravity and acknowledges the impact she can have as a model. The important turning point appears to be her awareness of her impact over customer behavior-- the concept that a reader might buy an Armani item since they saw her using it in a magazine strikes her as profoundly important. This acknowledgment of her role in forming customer choices highlights her understanding of the power that includes being in the general public eye.

The transition in Jovovich's attitude might be driven by a deeper appreciation of the fashion business's intricacies and the symbiotic relationship between models and brands. This newfound recognition seems to influence her ambition to broaden her scope by launching her own label. By taking this entrepreneurial step, Jovovich aims to profit from her understanding and experience within the market, transitioning from being a model and brand promoter to becoming a brand creator and owner.

Ultimately, this quote exposes Jovovich's journey from superficial engagement with modeling to a more meaningful and ambitious participation. It underscores a maturation process, driven by an understanding of the responsibilities and opportunities that come with public influence, and a desire to harness that affect towards individual entrepreneurial endeavors.