"Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again"
About this Quote
The subtext is slyly transactional while pretending to reject transaction. “With no thought of any reward” reads like purity, but it also anticipates the reader’s suspicion: isn’t kindness just another self-improvement tactic? Mandino tries to disarm that cynicism by making the act unconditional, then immediately offers an outcome anyway: “Your life will never be the same again.” The promise isn’t a prize for being good; it’s a prediction about what sustained tenderness does to your perception. Treat people as perishable and you start noticing the small human details you normally bulldoze past.
Context matters: Mandino’s work sits in the postwar-to-late-20th-century self-help tradition, a genre built on simple imperatives, emotional urgency, and conversion narratives. This quote carries that evangelist cadence. It’s less interested in structural causes of cruelty than in the daily micro-choices that harden us. Its intent is blunt: rehearse compassion until it becomes reflex, before regret gets the last word.
Quote Details
| Topic | Kindness |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mandino, Og. (2026, January 18). Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again. FixQuotes. https://fixquotes.com/quotes/beginning-today-treat-everyone-you-meet-as-if-1083/
Chicago Style
Mandino, Og. "Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/beginning-today-treat-everyone-you-meet-as-if-1083/.
MLA Style (9th ed.)
"Beginning today, treat everyone you meet as if they were going to be dead by midnight. Extend to them all the care, kindness and understanding you can muster, and do it with no thought of any reward. Your life will never be the same again." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/beginning-today-treat-everyone-you-meet-as-if-1083/. Accessed 21 Feb. 2026.









