"Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art"
About this Quote
Warhol doesn’t just blur the line between commerce and culture; he sells the blur as the point. Calling business “the most fascinating kind of art” is classic Warhol: a deadpan provocation that sounds like a motivational poster until you notice how sharply it needles the art world’s favorite alibi, the fantasy of purity. If the gallery is a temple, Warhol walks in and points out the gift shop is paying the rent.
The intent isn’t simply to praise hustle. It’s to expose how taste is manufactured, how value is agreed upon, and how reputation moves like a product. By stacking the phrases - “making money,” “working,” “good business” - he elevates the supposedly vulgar mechanics behind glamour. The repetition is doing work: it flattens distinctions between labor and inspiration, ledger and canvas, until you’re forced to admit how much “genius” depends on distribution, branding, and timing.
Context matters. Warhol came up through advertising and commercial illustration, then made his name with soup cans, Brillo boxes, celebrities reproduced like stock images. Factory was both a studio and a production line, his persona both artist and logo. In that world, the market isn’t a corrupting influence; it’s the medium.
The subtext is cooler, and darker: if business is the best art, then art is already a business - just one that likes to pretend it isn’t. Warhol’s brilliance is that he doesn’t argue. He smiles, counts the money, and lets the discomfort do the talking.
The intent isn’t simply to praise hustle. It’s to expose how taste is manufactured, how value is agreed upon, and how reputation moves like a product. By stacking the phrases - “making money,” “working,” “good business” - he elevates the supposedly vulgar mechanics behind glamour. The repetition is doing work: it flattens distinctions between labor and inspiration, ledger and canvas, until you’re forced to admit how much “genius” depends on distribution, branding, and timing.
Context matters. Warhol came up through advertising and commercial illustration, then made his name with soup cans, Brillo boxes, celebrities reproduced like stock images. Factory was both a studio and a production line, his persona both artist and logo. In that world, the market isn’t a corrupting influence; it’s the medium.
The subtext is cooler, and darker: if business is the best art, then art is already a business - just one that likes to pretend it isn’t. Warhol’s brilliance is that he doesn’t argue. He smiles, counts the money, and lets the discomfort do the talking.
Quote Details
| Topic | Business |
|---|---|
| Source | The Philosophy of Andy Warhol (From A to B and Back Again), Andy Warhol, 1975. |
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