"Being named a great school at a great price means that we offer both high-quality academic programs and real affordability for families. We offer a personal touch that's hard to match at a big school but without a big price tag"
About this Quote
The intent is double: reassure parents that “high-quality academic programs” won’t be sacrificed, and soothe the fear that intimacy requires elite-level tuition. “Great school at a great price” is retail language slipped into the moral economy of education; it treats learning as both calling and consumer product. That’s not accidental. It acknowledges how families actually make decisions now: not just on ethos and tradition, but on ROI, monthly payments, and whether the institution will pick up the phone.
Subtext: we are not the sprawling flagship where you become a student ID number. “Personal touch” is shorthand for smaller classes, access to faculty, and the psychological comfort of being seen. But the phrase also hints at service culture - the school as concierge - which reflects a broader shift in higher ed toward customer satisfaction metrics.
Context matters: this is the pitch of an era shaped by tuition anxiety, skepticism about institutional bloat, and a hunger for “value.” The rhetorical trick is its triangulation: it positions the school as an alternative to both expensive elites and bargain-basement options, staking a middle ground where virtue is framed as affordability without compromise.
Quote Details
| Topic | Learning |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McFadden, David. (2026, January 15). Being named a great school at a great price means that we offer both high-quality academic programs and real affordability for families. We offer a personal touch that's hard to match at a big school but without a big price tag. FixQuotes. https://fixquotes.com/quotes/being-named-a-great-school-at-a-great-price-means-169981/
Chicago Style
McFadden, David. "Being named a great school at a great price means that we offer both high-quality academic programs and real affordability for families. We offer a personal touch that's hard to match at a big school but without a big price tag." FixQuotes. January 15, 2026. https://fixquotes.com/quotes/being-named-a-great-school-at-a-great-price-means-169981/.
MLA Style (9th ed.)
"Being named a great school at a great price means that we offer both high-quality academic programs and real affordability for families. We offer a personal touch that's hard to match at a big school but without a big price tag." FixQuotes, 15 Jan. 2026, https://fixquotes.com/quotes/being-named-a-great-school-at-a-great-price-means-169981/. Accessed 8 Feb. 2026.

