"Being rich is a good thing. Not just in the obvious sense of benefitting you and your family, but in the broader sense. Profits are not a zero sum game. The more you make, the more of a financial impact you can have"
About this Quote
Then comes the key rhetorical pivot: “not just… you and your family,” but “in the broader sense.” Cuban is anticipating the eye-roll. He knows the richest-guy-in-the-room argument often collapses into private comfort. So he upgrades the claim from personal benefit to public good, trying to convert self-interest into something like social responsibility.
“Profits are not a zero sum game” is the ideological spine. It’s the classic pro-capitalist reassurance that your gain isn’t necessarily someone else’s loss, and it quietly smuggles in a whole worldview: markets expand, value is created, incentives matter. The subtext is defensive and political. It’s a pre-buttal to critiques about inequality, wage suppression, and extraction - critiques that argue profits often do come from somewhere, and that “impact” can be indistinguishable from influence.
“The more you make, the more of a financial impact you can have” lands as both promise and permission slip. It recasts accumulation as capacity: you’re not hoarding, you’re scaling your ability to invest, donate, build, and (unstated but real) shape outcomes. In the era of billionaire philanthropy and Shark Tank optimism, Cuban’s line reads less like a neutral observation than a pitch for legitimacy: let the rich be rich, because they can do big things.
Quote Details
| Topic | Wealth |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cuban, Mark. (2026, January 17). Being rich is a good thing. Not just in the obvious sense of benefitting you and your family, but in the broader sense. Profits are not a zero sum game. The more you make, the more of a financial impact you can have. FixQuotes. https://fixquotes.com/quotes/being-rich-is-a-good-thing-not-just-in-the-81774/
Chicago Style
Cuban, Mark. "Being rich is a good thing. Not just in the obvious sense of benefitting you and your family, but in the broader sense. Profits are not a zero sum game. The more you make, the more of a financial impact you can have." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/being-rich-is-a-good-thing-not-just-in-the-81774/.
MLA Style (9th ed.)
"Being rich is a good thing. Not just in the obvious sense of benefitting you and your family, but in the broader sense. Profits are not a zero sum game. The more you make, the more of a financial impact you can have." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/being-rich-is-a-good-thing-not-just-in-the-81774/. Accessed 22 Feb. 2026.





