"Being the first to do something like this also registers a lot of attention that the line might not have gotten if all four books had just appeared from one company"

In this quote, Mark Millar is going over the impact of being the very first to do something in the entertainment industry. He recommends that being the first to release a series of books from one company can produce a great deal of attention and buzz. This attention may not have actually been possible if all four books were launched at the very same time from one business. By being the first, it creates a sense of novelty and individuality that can bring in a bigger audience. This quote highlights the significance of being ingenious and taking threats in order to stick out and acquire acknowledgment in a competitive market.