"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me"
About this Quote
The second sentence shifts from public status to private ritual. “Going to bed at night” shrinks the horizon from shareholders and headlines to a single, repeatable moment of conscience. It’s also a CEO’s version of the artist’s question: did we make something that earned its existence? “We’ve done something wonderful” keeps the focus on creation rather than consumption, and it smuggles in a team ethic (even from a famously demanding leader) because “we” sounds nobler than “I” while still keeping him at the helm.
Context matters: Jobs is selling a philosophy of work that doubles as a brand myth. Apple’s pitch has always been moralized aesthetics - products as statements, not appliances. This quote reinforces that: the good life is defined by making “wonderful” things, not accumulating. The subtext is both inspirational and self-exonerating. If the measure is wonder, then ruthless focus, bruised egos, and massive profit become acceptable collateral, recast as the cost of building something that outlives you. It’s aspiration with a protective sheen: a way to make ambition sound like virtue.
Quote Details
| Topic | Legacy & Remembrance |
|---|---|
| Source | Verified source: The Wall Street Journal: Page 1 story on Steve Jobs/NeXT (Steve Jobs, 1993)
Evidence: "Being the richest man in the cemetery doesn't matter to me," he says. "Going to bed at night saying we've done something wonderful . . . that's what matters to me." (Page 1 (per contemporaneous recollection; exact page number not independently verified)). Multiple independent secondary references attribute the quote to a Wall Street Journal article dated May 25, 1993 (often described as a Page 1 story about Jobs and NeXT, with a subhead like “Flawed Vision”). However, WSJ’s original article text/page scan is paywalled and I could not access the primary WSJ page itself here to verify the author name, headline, section/page number, or the exact typography/ellipsis styling directly from WSJ. The Fortune/CNN gallery reproduces the quote and explicitly attributes it to WSJ with the date May 25, 1993, and Wired UK likewise cites WSJ May 25, 1993 for the same wording. For a strict primary-source verification, you should pull the WSJ issue for May 25, 1993 (print archive / ProQuest / WSJ archive) and confirm the article title and page citation from the original. Other candidates (1) Follow Your Dreams (Melanie Young, 2013) compilation97.3% ... Being the richest man in the cemetery doesn't matter to me . Going to bed at night saying we've done something wo... |
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Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, February 8). Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me. FixQuotes. https://fixquotes.com/quotes/being-the-richest-man-in-the-cemetery-doesnt-24993/
Chicago Style
Jobs, Steve. "Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me." FixQuotes. February 8, 2026. https://fixquotes.com/quotes/being-the-richest-man-in-the-cemetery-doesnt-24993/.
MLA Style (9th ed.)
"Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me." FixQuotes, 8 Feb. 2026, https://fixquotes.com/quotes/being-the-richest-man-in-the-cemetery-doesnt-24993/. Accessed 12 Feb. 2026.













