"Blackheart Records being 25 years old represents staying power and the fact that we weren't able to get a record out through conventional means, so we had to create this record company to put out our records if we wanted to be a band that had records to give out to their fans"
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Staying power, in Joan Jett's mouth, isn’t a victory lap; it’s evidence of a fight she never asked for but refused to lose. The line opens like a simple anniversary reflection, then pivots into the real story: “we weren’t able to get a record out through conventional means.” That euphemism carries decades of gatekeeping in three quiet words. Jett doesn’t need to litigate sexism, industry snobbery, or the way punk-rooted artists were treated as commercially inconvenient. The absence of detail is the point: the machine didn’t work for her, so she built a new one.
The syntax does heavy lifting. It’s long, practical, almost bluntly procedural: couldn’t do X, so we did Y. That plainspoken chain of cause-and-effect makes the act of founding Blackheart Records sound less like a romantic rebellion and more like a logistical necessity. Which is precisely the subtext: independence isn’t a brand aesthetic, it’s infrastructure. DIY becomes not a pose but a production plan.
There’s also a sly reframing of legitimacy. In the mainstream music economy, success is measured by who signs you. Jett measures it by whether you can put a record in a fan’s hands. “If we wanted to be a band that had records to give out” reduces the whole industry mythos to a basic promise: make the thing, share the thing, keep the relationship. Blackheart at 25 isn’t just endurance; it’s a reminder that for some artists, survival required ownership.
The syntax does heavy lifting. It’s long, practical, almost bluntly procedural: couldn’t do X, so we did Y. That plainspoken chain of cause-and-effect makes the act of founding Blackheart Records sound less like a romantic rebellion and more like a logistical necessity. Which is precisely the subtext: independence isn’t a brand aesthetic, it’s infrastructure. DIY becomes not a pose but a production plan.
There’s also a sly reframing of legitimacy. In the mainstream music economy, success is measured by who signs you. Jett measures it by whether you can put a record in a fan’s hands. “If we wanted to be a band that had records to give out” reduces the whole industry mythos to a basic promise: make the thing, share the thing, keep the relationship. Blackheart at 25 isn’t just endurance; it’s a reminder that for some artists, survival required ownership.
Quote Details
| Topic | Startup |
|---|---|
| Source | Help us find the source |
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