"British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage"
About this Quote
The key provocation sits in "refuses to bow to commerce". McQueen knew better than anyone that fashion is commerce; he built a global luxury brand inside it. So the line reads as aspirational mythmaking: a defense of the moments when British designers choose risk over legibility, runway spectacle over product clarity. He is also quietly taking a swing at the smoother, more status-affirming fashion capitals that equate refinement with safety. Britain, in this narrative, wins by being unruly.
"Constant flow of new ideas" is the payoff, but the twist is the last phrase: "drawing in British heritage". McQueen collapses rebellion and tradition into the same engine. Heritage isn't a brake on innovation; it's the costume department for reinvention. That is his own career in miniature: tailoring and craft deployed to stage violence, romance, class anxiety, and national identity as theater. The subtext is strategic, too. By framing British fashion as anti-commercial yet deeply rooted, he makes avant-garde work sound culturally necessary, not merely eccentric - a way to justify radical experimentation in an industry always trying to sell tomorrow.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
McQueen, Alexander. (2026, January 16). British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage. FixQuotes. https://fixquotes.com/quotes/british-fashion-is-self-confident-and-fearless-it-137622/
Chicago Style
McQueen, Alexander. "British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/british-fashion-is-self-confident-and-fearless-it-137622/.
MLA Style (9th ed.)
"British fashion is self confident and fearless. It refuses to bow to commerce, thus generating a constant flow of new ideas whilst drawing in British heritage." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/british-fashion-is-self-confident-and-fearless-it-137622/. Accessed 12 Feb. 2026.









