"Bulls do not win bull fights. People do"
About this Quote
Augustine’s choice of bullfights is surgical because the outcome is baked in. The bull is powerful, honest, and trapped inside rules it didn’t agree to. The matador, by contrast, has choreography, tools, training, and a whole cultural machine framing the spectacle as sport. The subtext is about asymmetry dressed up as bravery. When institutions talk about “competition,” “marketplace of ideas,” or “survival of the fittest,” Augustine is nudging you to ask: who wrote the rules, who controls the arena, who gets the sword?
As an aphorism, it works because it flips the expected moral. Most sayings romanticize the underdog’s strength; Augustine insists strength is irrelevant when design and narrative are rigged. It also carries a quiet corporate-engineering sensibility: systems beat individuals. If you control the environment, you can make almost any result look inevitable.
Read in that light, the quote is less a cynical punchline than a warning about power’s favorite disguise: calling an arranged outcome “a contest” so the winners can claim they earned it.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Augustine, Norman Ralph. (2026, January 16). Bulls do not win bull fights. People do. FixQuotes. https://fixquotes.com/quotes/bulls-do-not-win-bull-fights-people-do-126195/
Chicago Style
Augustine, Norman Ralph. "Bulls do not win bull fights. People do." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/bulls-do-not-win-bull-fights-people-do-126195/.
MLA Style (9th ed.)
"Bulls do not win bull fights. People do." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/bulls-do-not-win-bull-fights-people-do-126195/. Accessed 12 Feb. 2026.





