"Business 2.0 was hugely profitable last year, and will be profitable this year"
About this Quote
“Business 2.0” also carries a faint whiff of futurism, as if the enterprise has already upgraded itself and therefore deserves continued faith. Even if the term predates today’s “Web 2.0” vibe, the construction signals modernity-by-label: we’re not just doing business, we’re doing the next version of it. That’s classic confidence theater, and Daly would have understood that audiences don’t merely buy products; they buy continuity.
The subtext is defensive. When someone insists a thing will remain profitable, it’s often because profitability is being questioned offstage - by investors, by competitors, by a public newly skeptical of corporate narratives. The line’s specific intent is to stabilize belief: keep the checks coming, keep the story coherent, keep the future from looking like a plot twist.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Daly, James. (2026, January 16). Business 2.0 was hugely profitable last year, and will be profitable this year. FixQuotes. https://fixquotes.com/quotes/business-20-was-hugely-profitable-last-year-and-102170/
Chicago Style
Daly, James. "Business 2.0 was hugely profitable last year, and will be profitable this year." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/business-20-was-hugely-profitable-last-year-and-102170/.
MLA Style (9th ed.)
"Business 2.0 was hugely profitable last year, and will be profitable this year." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/business-20-was-hugely-profitable-last-year-and-102170/. Accessed 25 Feb. 2026.
