"Business 2.0 was hugely profitable last year, and will be profitable this year"
About this Quote
Profitability, twice asserted, becomes a kind of performance: the line reads less like information than like reassurance delivered with a practiced smile. Coming from James Daly, an actor whose career straddled the rise of television and the glossy confidence of mid-century corporate culture, the quote feels tuned to an era when “growth” wasn’t just a metric but a mood. The repetition does the real work. “Was hugely profitable” offers a trophy; “will be profitable” offers an insurance policy. The adverb “hugely” is the tell: it’s not audited language, it’s sales language, a stage direction to the listener about how to feel.
“Business 2.0” also carries a faint whiff of futurism, as if the enterprise has already upgraded itself and therefore deserves continued faith. Even if the term predates today’s “Web 2.0” vibe, the construction signals modernity-by-label: we’re not just doing business, we’re doing the next version of it. That’s classic confidence theater, and Daly would have understood that audiences don’t merely buy products; they buy continuity.
The subtext is defensive. When someone insists a thing will remain profitable, it’s often because profitability is being questioned offstage - by investors, by competitors, by a public newly skeptical of corporate narratives. The line’s specific intent is to stabilize belief: keep the checks coming, keep the story coherent, keep the future from looking like a plot twist.
“Business 2.0” also carries a faint whiff of futurism, as if the enterprise has already upgraded itself and therefore deserves continued faith. Even if the term predates today’s “Web 2.0” vibe, the construction signals modernity-by-label: we’re not just doing business, we’re doing the next version of it. That’s classic confidence theater, and Daly would have understood that audiences don’t merely buy products; they buy continuity.
The subtext is defensive. When someone insists a thing will remain profitable, it’s often because profitability is being questioned offstage - by investors, by competitors, by a public newly skeptical of corporate narratives. The line’s specific intent is to stabilize belief: keep the checks coming, keep the story coherent, keep the future from looking like a plot twist.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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