Success Quote by Guy Laliberte

Laliberte’s charm move is to reframe difficulty not as a test of toughness, but as an aesthetic problem: you can meet “business” with grim seriousness, or you can stage it the way you stage a show. Coming from the founder of Cirque du Soleil, this isn’t generic “have fun at work” advice; it’s a philosophy of competitive advantage. He’s arguing that pleasure isn’t a perk tacked onto productivity, it’s the engine that powers it.

The sentence structure does the work. The blunt opener, “Business is difficult,” clears space for a pivot that feels earned, not naive. Then he sets up a simple binary - “seriously” versus “entertainment… pleasure… fun” - stacking synonyms like he’s building momentum in a performance. The repetition is almost marketing-ready, but it also reveals the subtext: seriousness is treated as the default posture of legitimacy, while fun is framed as a deliberate decision, even a rebellion. “We decided” matters. Fun here is managerial, designed, operational.

There’s also an elegant sleight of hand: he quietly blurs “job” and “art.” By describing business as something you “approach” with “creativity,” he makes the corporate world sound like a creative medium. That’s a worldview built for a company that sells wonder while running contracts, logistics, and payroll. The imperfect phrasing (“as fun that we do our creativity”) reads like a founder thinking out loud, which adds credibility: this is less TED-polish, more blueprint. The intent is to legitimize an unorthodox culture - and to warn that without play, the hard parts of business will win by default.