"But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people"
About this Quote
The specific intent is pragmatic persuasion. He’s not scolding businesses for being careless; he’s naming their incentive structure. The subtext is that security fails less because of missing tools than because of missing imagination: leaders can’t visualize prevented disasters, only realized losses. That’s why “proactive security” is “a hard sell” even when everyone knows the risks. Prevention doesn’t photograph well. It doesn’t ship as a feature. It doesn’t spike quarterly metrics. It quietly keeps the worst day from happening.
Context matters: Mitnick rose to fame in an era when hacking was framed as rebellion and spectacle, then reinvented himself during the corporate cyber arms race, where breaches are routine and trust is the scarce commodity. His argument is a plea to move security from grudging compliance to competitive advantage—because in a world where compromise is expected, resilience becomes the product.
Quote Details
| Topic | Privacy & Cybersecurity |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mitnick, Kevin. (2026, January 16). But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people. FixQuotes. https://fixquotes.com/quotes/but-a-lot-of-businesses-out-there-dont-see-the-99698/
Chicago Style
Mitnick, Kevin. "But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/but-a-lot-of-businesses-out-there-dont-see-the-99698/.
MLA Style (9th ed.)
"But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/but-a-lot-of-businesses-out-there-dont-see-the-99698/. Accessed 12 Feb. 2026.


