"But I haven't met a player or a coach whose goal isn't to win the Super Bowl"

In this quote, Pete Rozelle, a former American football executive, is revealing his belief that every player and coach in the NFL has the ultimate objective of winning the Super Bowl. The Super Bowl is the championship game of the NFL and is considered the pinnacle of success in the sport. Rozelle is indicating that the desire to win the Super Bowl is a driving force for all those associated with the game, and that it is a typical goal that unifies players and coaches regardless of their individual differences. This quote highlights the intense competitiveness and decision that exists within the NFL and the significance placed on accomplishing the supreme triumph.