"But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem"
About this Quote
The subtext is a theory of power. If innovation is born in informal collisions, then leadership's job is to shape environments, not just strategies. This is why Jobs fought for physical spaces that forced interaction and why he was famously impatient with anything that diluted intensity. The line about "shoots holes" signals his deeper preference for ideas that don't merely add features but puncture assumptions. He's not praising brainstorming; he's praising disruption of the mental model, the moment when a team realizes the problem statement itself is wrong.
Context matters: this worldview comes out of Apple's crucible, where secrecy, tight teams, and high craft were treated as existential advantages. It's also an early argument against a purely remote, purely asynchronous future: not because remote work can't produce breakthroughs, but because Jobs believed breakthroughs are often born from friction, interruption, and the kind of human closeness that turns a passing comment into a leap.
Quote Details
| Topic | Team Building |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Jobs, Steve. (2026, January 17). But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem. FixQuotes. https://fixquotes.com/quotes/but-innovation-comes-from-people-meeting-up-in-24996/
Chicago Style
Jobs, Steve. "But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/but-innovation-comes-from-people-meeting-up-in-24996/.
MLA Style (9th ed.)
"But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we've been thinking about a problem." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/but-innovation-comes-from-people-meeting-up-in-24996/. Accessed 11 Feb. 2026.







