"But it doesn't matter what you're doing, it matters how you're doing it"
About this Quote
The subtext is consent and craft. In Savage’s world, the question isn’t “Is this normal?” but “Is it honest, mutual, and kind?” That’s a political stance disguised as practicality. It trades a puritanical checklist for a performance standard: integrity, communication, responsibility for consequences. “How” also sneaks in a demand for competence. Whether it’s monogamy, kink, parenting, ambition, art, activism, work - you can do any of it badly, selfishly, or cruelly, and the form won’t save you.
Contextually, it lands as a rebuke to purity culture and status anxiety, the twin engines of modern shame. Savage has long argued that grown-up life is improvisation, not compliance. The line works because it refuses to reward the comforting illusion of “good” choices and instead insists on “good” behavior - a harder metric, less Instagrammable, and far more consequential.
Quote Details
| Topic | Motivational |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Savage, Dan. (2026, January 16). But it doesn't matter what you're doing, it matters how you're doing it. FixQuotes. https://fixquotes.com/quotes/but-it-doesnt-matter-what-youre-doing-it-matters-101993/
Chicago Style
Savage, Dan. "But it doesn't matter what you're doing, it matters how you're doing it." FixQuotes. January 16, 2026. https://fixquotes.com/quotes/but-it-doesnt-matter-what-youre-doing-it-matters-101993/.
MLA Style (9th ed.)
"But it doesn't matter what you're doing, it matters how you're doing it." FixQuotes, 16 Jan. 2026, https://fixquotes.com/quotes/but-it-doesnt-matter-what-youre-doing-it-matters-101993/. Accessed 12 Feb. 2026.







