"But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing"
About this Quote
The phrasing is telling. “As with most creative things” universalizes the claim, not to preach, but to recruit solidarity: if you’ve made anything, you’ve felt the moment marketing language tries to colonize your instincts. “No room” is the hard edge - not “less,” not “balanced,” but excluded. That absolutism reads like self-defense, a refusal to let commerce launder itself as “strategy” or “audience engagement.” He’s protecting the fragile, irrational part of creation where risk lives and where identity can’t be A/B tested.
The subtext is also a critique of how music culture sells authenticity. Marketing doesn’t just promote art; it can dictate what counts as art, narrowing the palette to what is legible, repeatable, monetizable. Cuccurullo’s insistence that it’s “about art” is a reminder that the best work often begins as an argument with the market - and only later becomes something the market wants to claim it understood all along.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Cuccurullo, Warren. (2026, January 17). But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing. FixQuotes. https://fixquotes.com/quotes/but-the-business-side-of-it-as-with-most-creative-78894/
Chicago Style
Cuccurullo, Warren. "But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/but-the-business-side-of-it-as-with-most-creative-78894/.
MLA Style (9th ed.)
"But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/but-the-business-side-of-it-as-with-most-creative-78894/. Accessed 12 Feb. 2026.








