"But the business side of it, as with most creative things, there is no room for business. It is about art. It's not about marketing"
About this Quote
A musician calling “no room for business” isn’t naive; it’s a boundary line drawn after getting burned. Warren Cuccurullo came up in the collision zone between punk’s anti-commerce ethos and the glossy machinery of major-label pop, moving from Frank Zappa’s precision-weird to Duran Duran’s stadium-ready brand. When he says creative work leaves “no room for business,” he’s really talking about what happens when the spreadsheet sits in the control room: the song starts auditioning for approval before it even exists.
The phrasing is telling. “As with most creative things” universalizes the claim, not to preach, but to recruit solidarity: if you’ve made anything, you’ve felt the moment marketing language tries to colonize your instincts. “No room” is the hard edge - not “less,” not “balanced,” but excluded. That absolutism reads like self-defense, a refusal to let commerce launder itself as “strategy” or “audience engagement.” He’s protecting the fragile, irrational part of creation where risk lives and where identity can’t be A/B tested.
The subtext is also a critique of how music culture sells authenticity. Marketing doesn’t just promote art; it can dictate what counts as art, narrowing the palette to what is legible, repeatable, monetizable. Cuccurullo’s insistence that it’s “about art” is a reminder that the best work often begins as an argument with the market - and only later becomes something the market wants to claim it understood all along.
The phrasing is telling. “As with most creative things” universalizes the claim, not to preach, but to recruit solidarity: if you’ve made anything, you’ve felt the moment marketing language tries to colonize your instincts. “No room” is the hard edge - not “less,” not “balanced,” but excluded. That absolutism reads like self-defense, a refusal to let commerce launder itself as “strategy” or “audience engagement.” He’s protecting the fragile, irrational part of creation where risk lives and where identity can’t be A/B tested.
The subtext is also a critique of how music culture sells authenticity. Marketing doesn’t just promote art; it can dictate what counts as art, narrowing the palette to what is legible, repeatable, monetizable. Cuccurullo’s insistence that it’s “about art” is a reminder that the best work often begins as an argument with the market - and only later becomes something the market wants to claim it understood all along.
Quote Details
| Topic | Art |
|---|---|
| Source | Help us find the source |
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