"But the point is to get a whole new generation of people and people in general more re-engaged in news, and this has happened a lot since September 11th of course"

Walter Isaacson's quote discuss the goal of reengaging the general public with news consumption through transformative events and improving their interaction with news media. Isaacson, a prominent figure in media, suggests that occasions like September 11th offer turning points for news outlets to re-capture and re-engage their audience. Such substantial occasions have historically spurred increased public interest in news, functioning as catalysts for a broader social concentrate on current events.

The recommendation to "an entire brand-new generation of individuals" shows an awareness of generational shifts in media intake. Younger audiences, who might generally engage less with standard news formats, are a target for re-engagement strategies. The digital age offers myriad platforms through which news can be shared better, appealing to these younger, tech-savvy consumers. Isaacson emphasizes development in media outreach to stimulate interest amongst this market.

Moreover, the mention of September 11th is noteworthy due to the fact that it highlights how impactful and transformative events can significantly increase public awareness and concern for international news. The attacks were a watershed moment in modern-day history, resulting in increased audience engagement with news media worldwide. This occasion improved public perception by highlighting the significance of being notified about nationwide and worldwide affairs. As a result, wire service experienced a rise in viewership and a chance to cultivate a more educated citizenry.

Overall, Isaacson's quote catches the essence of using pivotal historic minutes and developing technological landscapes to drive renewed interest in news intake. By highlighting the need for re-engagement, Isaacson highlights the role of media in promoting a notified public, particularly relevant in an age when consuming news is not just about staying informed, but likewise about comprehending the complex international and cultural characteristics at play.