"But the real focus should be on people who are buying today, because the base is so big, it will take a long time for any change materialize on an overall basis"
About this Quote
The subtext lives in the phrase “the base is so big.” Big installed bases are both moat and anchor. They create stability, but they also slow everything down: behavior, migration, adoption, even reputation. If you’re selling into a massive market, the seductive story is “change is coming fast.” Kumar punctures that. At scale, even genuine change arrives like weather, not like a switch flip. “It will take a long time” reads like an inoculation against impatience: a request for runway, tolerance, maybe forgiveness for lagging indicators.
The wording also quietly shifts responsibility. If change doesn’t “materialize,” it’s not because strategy failed; it’s because the overall system is inertial. That’s a classic operator’s move: narrow the scoreboard to what you can control today while reframing macro outcomes as slow, structural, and therefore not immediately disprovable. In a business culture addicted to disruption narratives, this is an argument for compounding: win the present customer, and let the “overall basis” catch up later.
Quote Details
| Topic | Marketing |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Kumar, Sanjay. (2026, February 17). But the real focus should be on people who are buying today, because the base is so big, it will take a long time for any change materialize on an overall basis. FixQuotes. https://fixquotes.com/quotes/but-the-real-focus-should-be-on-people-who-are-115948/
Chicago Style
Kumar, Sanjay. "But the real focus should be on people who are buying today, because the base is so big, it will take a long time for any change materialize on an overall basis." FixQuotes. February 17, 2026. https://fixquotes.com/quotes/but-the-real-focus-should-be-on-people-who-are-115948/.
MLA Style (9th ed.)
"But the real focus should be on people who are buying today, because the base is so big, it will take a long time for any change materialize on an overall basis." FixQuotes, 17 Feb. 2026, https://fixquotes.com/quotes/but-the-real-focus-should-be-on-people-who-are-115948/. Accessed 28 Mar. 2026.






