"But the rule seems to be that the bigger and more life-changing the decision, the less it will seem like a decision at all"
About this Quote
The subtext is a critique of the culture that treats big life moves as exercises in personal branding: weigh options, optimize outcomes, choose your best self. Mackay suggests the opposite: the most consequential turns are often indistinguishable from routine continuation until, later, narrative arrives to clean up the chaos. We retrofit intention after the fact because it’s comforting to believe we were in control.
That inversion - bigger decision, smaller sensation of choosing - also speaks to how power and circumstance operate. Some “life-changing decisions” are made under pressure: financial strain, family duty, illness, opportunity that won’t wait. In those moments, deliberation can look like a luxury; action feels like the only available path, which is why it doesn’t register as choice.
Mackay’s intent isn’t fatalism so much as emotional honesty. The line grants permission to stop judging ourselves by the myth of the decisive, self-possessed adult and to recognize that transformation often happens by accumulation: a series of near-invisible yesses, noes, and non-decisions that only reveal their weight once the old life is already gone.
Quote Details
| Topic | Decision-Making |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Mackay, Hugh. (2026, January 17). But the rule seems to be that the bigger and more life-changing the decision, the less it will seem like a decision at all. FixQuotes. https://fixquotes.com/quotes/but-the-rule-seems-to-be-that-the-bigger-and-more-55127/
Chicago Style
Mackay, Hugh. "But the rule seems to be that the bigger and more life-changing the decision, the less it will seem like a decision at all." FixQuotes. January 17, 2026. https://fixquotes.com/quotes/but-the-rule-seems-to-be-that-the-bigger-and-more-55127/.
MLA Style (9th ed.)
"But the rule seems to be that the bigger and more life-changing the decision, the less it will seem like a decision at all." FixQuotes, 17 Jan. 2026, https://fixquotes.com/quotes/but-the-rule-seems-to-be-that-the-bigger-and-more-55127/. Accessed 15 Feb. 2026.






