"But we had a pretty diversified portfolio of businesses around the world and things tended to offset each other. But one or two years ago, we had a lot of things happening at the same time"
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The corporate lullaby of “diversified portfolio” is doing what it always does: promising that risk can be domesticated. Cantalupo’s phrasing is the language of modern management at its most soothing and least human. “Things tended to offset each other” turns layoffs, supply shocks, currency swings, and political instability into a neat algebra problem. It’s not callous so much as trained: executives are paid to translate chaos into a narrative investors can tolerate.
Then the sentence breaks. “But one or two years ago” introduces a stutter of uncertainty, a small but telling wobble in the timeline. He doesn’t name the events; he doesn’t have to. The subtext is that the model stopped behaving. Diversification works until it doesn’t, and when correlations converge, the comforting story of offsets becomes a pileup. “A lot of things happening at the same time” is deliberately vague, the kind of corporate understatement that signals severity while avoiding specifics that could spook markets or implicate decisions.
Context matters here: Cantalupo led McDonald’s during a turbulent early-2000s stretch, when the brand faced slowing growth, operational strain, and the post-9/11 economic and geopolitical aftershocks that hit global consumer businesses unevenly. His intent isn’t confession; it’s recalibration. He’s preparing listeners for a world where standard financial wisdom (spread the risk) doesn’t guarantee safety, and where leadership means admitting, in the mildest terms possible, that the spreadsheet has met its match.
Then the sentence breaks. “But one or two years ago” introduces a stutter of uncertainty, a small but telling wobble in the timeline. He doesn’t name the events; he doesn’t have to. The subtext is that the model stopped behaving. Diversification works until it doesn’t, and when correlations converge, the comforting story of offsets becomes a pileup. “A lot of things happening at the same time” is deliberately vague, the kind of corporate understatement that signals severity while avoiding specifics that could spook markets or implicate decisions.
Context matters here: Cantalupo led McDonald’s during a turbulent early-2000s stretch, when the brand faced slowing growth, operational strain, and the post-9/11 economic and geopolitical aftershocks that hit global consumer businesses unevenly. His intent isn’t confession; it’s recalibration. He’s preparing listeners for a world where standard financial wisdom (spread the risk) doesn’t guarantee safety, and where leadership means admitting, in the mildest terms possible, that the spreadsheet has met its match.
Quote Details
| Topic | Business |
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