"Buy land. They ain't making any more of the stuff"
About this Quote
The intent is practical, but the subtext is sharper: markets may be irrational, politicians may posture, fortunes may evaporate, yet the physical world still sets limits. Land is the punchline because it’s the asset that can’t be conjured by optimism, policy, or promotion. Rogers isn’t romanticizing the frontier; he’s pointing at the real engine behind wealth in America: control of finite resources. It’s a joke with a property deed hiding inside it.
Context matters. Rogers is speaking from an era bookended by boom-and-bust cycles, when paper wealth felt both intoxicating and fragile. In the 1920s and into the Depression, Americans watched speculation soar and collapse; "stuff" that isn’t land could vanish overnight. The line also subtly flatters the listener: you’re not a sucker chasing fads; you’re the adult in the room buying something real.
It works because it doesn’t moralize. It winks. The comedy gives permission to acknowledge greed, anxiety, and permanence all at once, while sounding like the most obvious thing you’ve ever heard.
Quote Details
| Topic | Investment |
|---|---|
| Source | Help us find the source |
| Cite | Cite this Quote |
Citation Formats
APA Style (7th ed.)
Rogers, Will. (n.d.). Buy land. They ain't making any more of the stuff. FixQuotes. https://fixquotes.com/quotes/buy-land-they-aint-making-any-more-of-the-stuff-2348/
Chicago Style
Rogers, Will. "Buy land. They ain't making any more of the stuff." FixQuotes. Accessed February 3, 2026. https://fixquotes.com/quotes/buy-land-they-aint-making-any-more-of-the-stuff-2348/.
MLA Style (9th ed.)
"Buy land. They ain't making any more of the stuff." FixQuotes, https://fixquotes.com/quotes/buy-land-they-aint-making-any-more-of-the-stuff-2348/. Accessed 3 Feb. 2026.





