"Campaign behavior for wives: Always be on time. Do as little talking as humanly possible. Lean back in the parade car so everybody can see the president"

In this quote, Eleanor Roosevelt is providing recommendations to spouses on how to act throughout a political campaign. She emphasizes the importance of punctuality, instructing other halves to always be on time. She likewise suggests that other halves must refrain from talking too much, possibly to prevent saying something that might be controversial or harmful to the project. Furthermore, she encourages better halves to lean back in the parade cars and truck, most likely so that the focus stays on the president and not on the partner. This quote shows the societal expectations and gender roles of the time, where partners were expected to be supportive and not draw attention away from their partners.