"Career Education is one of the largest global providers in the higher education sector. We are projecting to be over $1.1 billion in revenue in 2003, which puts us number one in our sector for onsite education and number two for online education in terms of revenue"
About this Quote
Power doesn’t always announce itself with a drumbeat; sometimes it arrives as a revenue projection. John Larson’s quote reads less like inspiration than a status report from the era when higher education began openly adopting the language of market dominance. “Largest global providers,” “number one,” “number two” - the diction is pure leaderboard. It’s not trying to persuade you that the education is good; it’s trying to persuade you that the enterprise is inevitable.
The specific intent is political and reputational: to legitimize Career Education by framing it as a major economic actor, not a marginal for-profit experiment. In the early 2000s, online education was still culturally contested, and for-profit colleges were selling access, convenience, and vocational promise to students increasingly priced out of traditional pathways. Larson leans on scale as a proxy for credibility: if the numbers are big enough, the moral questions can be treated as secondary.
The subtext is a quiet redefinition of what counts as success in higher education. Students, outcomes, faculty, and academic mission vanish; revenue becomes the headline metric. Even the split between “onsite” and “online” reads like an investor pitch, positioning the company to win in both old and new models. That’s the rhetorical trick: by speaking in the language of growth, he converts education into infrastructure - something you don’t argue about, you just build and expand.
Placed in context, the quote captures a moment when policymakers and institutions were flirting with the idea that higher ed’s future would be decided by market share. It’s a snapshot of optimism before the backlash: the coming scrutiny over debt loads, recruitment practices, and whether “provider” is a neutral word when the product is human mobility.
The specific intent is political and reputational: to legitimize Career Education by framing it as a major economic actor, not a marginal for-profit experiment. In the early 2000s, online education was still culturally contested, and for-profit colleges were selling access, convenience, and vocational promise to students increasingly priced out of traditional pathways. Larson leans on scale as a proxy for credibility: if the numbers are big enough, the moral questions can be treated as secondary.
The subtext is a quiet redefinition of what counts as success in higher education. Students, outcomes, faculty, and academic mission vanish; revenue becomes the headline metric. Even the split between “onsite” and “online” reads like an investor pitch, positioning the company to win in both old and new models. That’s the rhetorical trick: by speaking in the language of growth, he converts education into infrastructure - something you don’t argue about, you just build and expand.
Placed in context, the quote captures a moment when policymakers and institutions were flirting with the idea that higher ed’s future would be decided by market share. It’s a snapshot of optimism before the backlash: the coming scrutiny over debt loads, recruitment practices, and whether “provider” is a neutral word when the product is human mobility.
Quote Details
| Topic | Business |
|---|---|
| Source | Help us find the source |
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