"Certainly it's a business and you've got to have a salesman, but in my mind, when you've got two guys doing the same thing, you don't need one of them"
About this Quote
Then he pivots to the real jab: redundancy is death in an attention economy. “When you’ve got two guys doing the same thing” isn’t about fairness, it’s about differentiation. In wrestling, characters are brands; promos are product demos; airtime is scarce shelf space. If two performers occupy the same lane - the same swagger, the same catchphrases, the same role on the card - one becomes dead weight, no matter how talented. Lawler’s subtext is brutal: uniqueness is your job security.
The context matters because Lawler lived at the seam between performance and salesmanship: a top draw in Memphis, a master talker, later a voice that helped package WWE’s larger-than-life universe. He’s speaking from a world where the “best wrestler” doesn’t always win backstage; the clearest hook does. It’s a small sentence with a big backstage philosophy: talent is necessary, but distinction is the currency.
Quote Details
| Topic | Sales |
|---|---|
| Source | Help us find the source |
| Cite |
Citation Formats
APA Style (7th ed.)
Lawler, Jerry. (2026, January 18). Certainly it's a business and you've got to have a salesman, but in my mind, when you've got two guys doing the same thing, you don't need one of them. FixQuotes. https://fixquotes.com/quotes/certainly-its-a-business-and-youve-got-to-have-a-19152/
Chicago Style
Lawler, Jerry. "Certainly it's a business and you've got to have a salesman, but in my mind, when you've got two guys doing the same thing, you don't need one of them." FixQuotes. January 18, 2026. https://fixquotes.com/quotes/certainly-its-a-business-and-youve-got-to-have-a-19152/.
MLA Style (9th ed.)
"Certainly it's a business and you've got to have a salesman, but in my mind, when you've got two guys doing the same thing, you don't need one of them." FixQuotes, 18 Jan. 2026, https://fixquotes.com/quotes/certainly-its-a-business-and-youve-got-to-have-a-19152/. Accessed 12 Feb. 2026.







